Avinity #01
Avinity #01
Avinity #01
Avinity #01
Avinity #01
Avinity #01
Avinity #01
Avinity #01

Project details

Location
Location IBC, Amsterdam RAI, the Netherlands
Client
Active Video
Size
30 m2
Year
2007

Project information

IBC, the world largest broadcasting fair, is awash with flatscreens and illuminated signs, so Maurice van Bakel opted to make a powerfull contrasting statement for his presentation by presenting a distinctive closed volume. The entrance area, in bright green, acts as a window on the world inside. Inside, a simple and strong visual statement reflects the brand. The whole stand is a front-line expression of the client’s corporate message, core brand values and ethos.