Converse #01 Bread & Butter
Converse #01 Bread & Butter
Converse #01 Bread & Butter
Converse #01 Bread & Butter

Project details

Location
Bread & Butter, Barcelona, Spain
Client
Converse
Size
200 m2
Year
2006

Project information

For its first appearance at Bread & Butter in Barcelona, Converse EMEA asked Maurice van Bakel to design its stand. The lay out, presented as a playground complete with basketball-court style metal meshwork, guided visitors through the fluid displays of the latest sneaker collections. The metal meshwork allowed visitors to peek into the stand without actually having to enter, but even so the invitingly open and playful exhibit generated overwhelming visitor numbers.