Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands
Converse #07 Lowlands

Project details

Location
Lowlands Festival, Biddinghuizen, The Netherlands
Client
Converse EMEA | i.c.w. Staat
Size
200 m2
Year
2008

Information project

Fourteen black containers, placed in a perfect circle, established a unique and easily identifiable ‘village’ area. Once people entered the circle, they were in the world of Converse. Instead of an overabundance of branding, visitors could enjoy music, art, fashion and an authentic atmosphere. Each container had its own content. The art container became a studio, where artists turned each surface into a painting. In two Chuck-o-Matic containers, festivalgoers could have their Chucks customised by artist and musicians who were performing at the festival. The Converse area was a lively, popular hangout, attracting more than 20,000 visitors over three days.