Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter
Pony #01 Bread & Butter

Project details

Location
Bread & Butter, Berlin, Germany
Client
Pony
Size
90 m2
Year
2011

Project information

The brief was to create a stunning presentation to breathe new life into the sneaker brand Pony, originally from New York. The concept therefore recreated a typical New York urban rooftop landscape where people could discover the full range range of Pony’s sneaker collections. A well-materialised rooftop brick hut was an ideal location for private meetings and presentations. On-theme urban graphics by illustrator Henry Obasi add extra life and authenticity to the floors and display cases.