Maurice van BakelArchitect – Amsterdam

IBC, the world largest broadcasting fair, is awash with flatscreens and illuminated signs, so Maurice van Bakel opted to make a powerfull contrasting statement for his presentation by presenting a distinctive closed volume. The entrance area, in bright green, acts as a window on the world inside. Inside, a simple and strong visual statement reflects the brand. The whole stand is a front-line expression of the client’s corporate message, core brand values and ethos.