Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI
Bjorn Borg #02 – Amsterdam RAI

Project details

Location
Modefabriek, Amsterdam, the Netherlands
Client
Björn Borg
Size
95 m2
Year
2009

Project information

Building on his earlier stand for Björn Borg, Maurice van Bakel created a second Modefabriek booth using components from the first. A white wall again surrounds most of the rectangular floor space, while a large circular void offers a window into the brand’s world for passers-by. Inside, clean white displays make the colours of the collection pop, and touches of bright red echo the Björn Borg logo. Immediately behind the void, a dark yet graphic photo wall adds a touch of contrast and acts as the perfect foil for the white sneakers hanging on display in front of it.