Stand design for Converse with new collection in product display. Collaboration with Converse and John Varvato. wooden product displays with angular design and light boards
detail of steel fence of stand design
Converse #01 Bread & Butter
Converse #01 Bread & Butter

Project details

Bread & Butter, Barcelona, Spain
200 m2

Project information

For its first appearance at Bread & Butter in Barcelona, Converse EMEA asked Maurice van Bakel to design its stand. The lay out, presented as a playground complete with basketball-court style metal meshwork, guided visitors through the fluid displays of the latest sneaker collections. The metal meshwork allowed visitors to peek into the stand without actually having to enter, but even so the invitingly open and playful exhibit generated overwhelming visitor numbers.