Malefashionfair Pitti Uomo, PONY #06

At Pitty Uomo Florence, the Pony stand showcased the brand’s heritage, New York roots and artistic vision. A large ‘wall of fame’ combined photos, video and heritage material to give a lively, multimedia insight into Pony’s history an values. Meanwhile a freestanding container was fitted out as an atelier where invited artists could display their craftsmanship and their collaborations with Pony.

LOCATION: Pitty Uomo, Florence (IT)
CLIENT: Pony
SURFACE: 110 m2